RAINER HASENAUER, PhD, is Honorary Professor Marketing and Lecturer in Marketing of High-Tech Innovation and Technology at the Vienna University of Economics and Business, Austria. He is also a co-founder of the HiTec Marketing Research Association in Vienna and the Cross Border HiTec Center, for which he serves as senior advisor. He has researched and published extensively in high-tech innovation and management, and serves on the advisory boards of numerous tech investment groups and start-up incubators. Dr. Hasenauer is coauthor with Dr. Oliver Yu for a groundbreaking book, Intrapreneurship Management, Concepts, Methods, and Software for Managing Technological Innovation in Organizations, published by IEEE Press-Wiley Science.